How to determine how successful is the social game?

It is believed that the social gaming sector is the most promising in terms of profit. To properly assess the success of a particular project in this area is necessary, first of all, pay attention to the following factors:

- How many units the game TI (Total installs) - it enables you to see a wide range of players interested in the project;
- How many active members, attend the game on the day of DAU (Daily active users) / month MAU (Monthly active users).

These data tend to be visible for anyone interested. However, there is also a hidden information that will be of interest primarily to the investor. These are indicators of the average revenue per user ARPU (Average Revenue Per User), and how much the user brings the day DARPU (Daily Average Revenue Per User). The first digit will characterize the overall profitability of the game, but can not reflect the whole situation, since not all players are actively involved in the process. To obtain the most accurate data is measured by the yield of the active user per day ARPDAU (Average Revenue Per daily active user). data on yield per paying user ARPPU also used (Average Revenue Per Pay User) and a paying user per day DARPPU (Daily Average Revenue Per Pay User).

What lies behind the figures and revenue from social games?

First and foremost it is worth noting that things are going in the game, experts say what genre. The profitability of every genre can be calculated based on the average revenue per user per day.